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Mal Warwick's Newsletter
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Dear Ohdeuk,

  

One of my greatest frustrations in nearly three decades of consulting on direct mail fundraising has been my inability to help hundreds of dynamic organizations whose budgets or donor or membership lists were too small to justify the fees my agency needs to charge. I do my best to hand out free advice at workshops or conferences, as do my colleagues when they appear in public — but advice on the fly is obviously not adequate.

Well, now Mal Warwick Associates is launching a new service that will meet at least some of the most pressing needs of many such organizations. Our new Development Audits are priced to suit the financial constraints of even many small nonprofits.

Through a Development Audit, my senior colleagues at Mal Warwick Associates can help you gain new insight into the strengths and weaknesses of your development program — or focus tightly on your direct marketing efforts. Click here to determine how a Development Audit can help you grow your organization, or contact our CEO, Dan Doyle, by e-mail or by phone at (510) 843-8888 ext 251. (Sorry, our Development Audits are currently available only in the USA.)

Of course, if the free information in this newsletter is all you want, read away, and enjoy! Yes, some things in life are free!

Cheers,

mal

Download the pdf of this newsletter.



In This Issue:

 

Bonding with disaster donors

By Deborah Block and Paul Karps

Answerman: Two tips for using premiums

By Peter Schoewe

Online: Breaking news online

By Rachel Allison

On Lists: Your core mail universe (Part II)

By Suzie McGuire

Telephone Line: Does sex matter in fundraising?

By Tracy Lea

Copy Corner: When the money doesn't come in

By Deborah Block and Paul Karps

SPOTLIGHT ON SUCCESS...

1. Bonding with disaster donors

BY MANAGING EDITOR DEBORAH BLOCK AND PAUL KARPS

Nowadays, it seems as though there¡¯s a growing number of emergency situations around the world —natural and man-made crises alike. So one of the greatest challenges for nonprofits ...

Read the full story

ANSWERMAN

2. Two tips for using premiums

BY PETER SCHOEWE 


The temptation to use premiums in acquisition mailings is strong for one reason alone—by including such items as labels, notepads, or greeting cards in your mailing, you can ...

Read the full story

 

online

3. Breaking news online

BY RACHEL ALLISON

 

I was on vacation in Texas, sitting in a college cafeteria waiting for my sister to get out of class, happy to be visiting my family—and then I saw on TV that Sandra Day O¡¯Connor had just announced her retirement from the Supreme Court...


 

Read the full story

 ON LIsts

4. Your core mail universe (Part 2)

BY SUZIE MCGUIRE

Evaluate your best lists. Are you leaving any stones unturned? For example, you may be taking six-month names and neglecting to go back to 7-12- month names. In some tests I¡¯ve seen these older names...

Read the full story

TELEPHONE LINE

5. Does sex matter in fundraising?

 BY TRACY LEA

 

"Blondes have more funds¡± began a headline in The Chronicle of Philanthropy not long ago. In the story, Holly Hall reported the results of a study of the impact of solicitors¡¯ attractiveness on door-to-door fundraising...

 Read the full story

COPY CORNER

6. When the money doesn't come in

 BY DEBORAH BLOCK AND PAUL KARPS

 

Like any creative endeavor, the ups and downs of writing direct mail fundraising copy can be a roller coaster of emotion. But it gets particularly tricky when you...

Read the full story

 


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Join Mal Warwick and an international cast of top speakers in Toronto, Ontario for what many believe to be the continent's best fundraising conference. The 2006 AFP Congress will be held November 13 to 17 at the Metro Toronto Convention Centre. For the full program and booking information, go to
http://www.afptoronto.org/index.php/congress


©2006 Mal Warwick Associates

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