One of my greatest frustrations in nearly three
decades of consulting on direct mail fundraising has
been my inability to help hundreds of dynamic
organizations whose budgets or donor or membership lists
were too small to justify the fees my agency needs to
charge. I do my best to hand out free advice at
workshops or conferences, as do my colleagues when they
appear in public — but advice on the fly is obviously
not adequate.
Well, now Mal Warwick Associates is launching a new
service that will meet at least some of the most
pressing needs of many such organizations. Our new Development Audits are priced to suit
the financial constraints of even many small nonprofits.
Through a Development Audit, my senior colleagues at
Mal Warwick Associates can help you gain new insight
into the strengths and weaknesses of your development
program — or focus tightly on your direct marketing
efforts. Click here to determine how a Development
Audit can help you grow your organization, or contact
our CEO, Dan Doyle, by e-mail
or by phone at (510) 843-8888 ext 251. (Sorry, our
Development Audits are currently available only in the
USA.)
Of course, if the free information in this newsletter
is all you want, read away, and enjoy! Yes, some things
in life are free!
Cheers,

mal
Download the pdf of this newsletter.
In This Issue:
Bonding
with disaster donors
By Deborah Block and Paul Karps
Answerman:
Two tips for using premiums
By Peter Schoewe
Online:
Breaking news online
By Rachel Allison
On
Lists: Your core mail universe (Part II)
By Suzie McGuire
Telephone
Line: Does sex matter in fundraising?
By Tracy Lea
Copy
Corner: When the money doesn't come in
By Deborah Block and Paul Karps
1. Bonding with disaster
donors
BY MANAGING EDITOR
DEBORAH BLOCK AND PAUL KARPS
Nowadays, it seems as though there¡¯s a growing number
of emergency situations around the world —natural and
man-made crises alike. So one of the greatest challenges
for nonprofits ...
Read the full story
2. Two
tips for using premiums
BY PETER
SCHOEWE
The
temptation to use premiums in acquisition mailings
is strong for one reason alone—by including such items
as labels, notepads, or greeting cards in your mailing,
you can ...
Read the full story
online
3. Breaking
news online
BY RACHEL
ALLISON
I was on vacation in Texas, sitting in
a college cafeteria waiting for my sister to get out of
class, happy to be visiting my family—and then I saw on
TV that Sandra Day O¡¯Connor had just announced her
retirement from the Supreme Court...
Read the full story
5. Does
sex matter in fundraising?
BY TRACY LEA
"Blondes
have more funds¡± began a headline in The Chronicle of
Philanthropy not long ago. In the story, Holly Hall
reported the results of a study of the impact of
solicitors¡¯ attractiveness on door-to-door
fundraising...
Like
any creative endeavor, the ups and downs of writing
direct mail fundraising copy can be a roller coaster of
emotion. But it gets particularly tricky when you...