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Dear Ohdeuk,
You’ll probably read only a small
portion of this newsletter’s contents. I know that’s
likely since just a small percentage of our readers
click on the PDF version, which includes a lot of
valuable information you won’t find in this e-mailed
edition.
Here’s what you’ll miss in this issue if you only
scan the summaries on this screen:
- Insightful findings from studies of e-mail’s
impact and the need for frequent and consistent online
contact
- 20 years worth of insight about how to choose a
list manager for your donorfile
- Full-color reproduction of an outstanding legacy
promotion package
- Plus short items on giving after retirement,
changing patterns in the public’s acceptance of using
credit cards online, and the interplay between e-mail
and direct mail
We put a lot of time and elbow grease into each
issue, and we’re eager for you to get the very most from
it. Try the PDF version.
You won’t regret it.
Cheers,
SPOTLIGHT
1. Online
insight
BY DEBORAH
BLOCK AND PAUL KARPS
The trends in online giving—as well as its advantages
and disadvantages—have certainly become a popular
subject among direct marketing fundraisers far and wide.
We’re all...
Read
more
EXTRA!
2. Learning
from politics
BY TOM
BELFORD
With the 2008 presidential campaign underway,
candidates like McCain, Clinton, Romney, Obama, and
Edwards are already dueling for the “best Internet
campaign” honors. Nonprofits should...
Read
more
HANDS
ON
3. Do e-mail silences
matter?
BY KAREN
MATHESON AND EVE FOX
Are you one of the many e-mail fundraisers,
organizers, advocates, or marketers who view their
online statistics with a sigh? Do you fantasize about
sky-high open, click-through, and response rates...
Read more
WHAT's
WORKING
4. International Rescue
Committee
BY DEBORAH BLOCK AND PAUL
KARPS
You’ve probably seen those planned giving packages
some nonprofits mail that make you want to lie down and
take a snooze. Full of technical mumbo-jumbo and
copy-heavy brochures...
Read
more
ON
LISTS
5. Choosing a list manager
BY SUZIE
MCGUIRE
Don't confuse a list manager with a list broker.
The latter helps you select appropriate prospect lists
for your acquisition program; you’ll need a
broker...
Read
more
COPY
CORNER
6. Hidden real estate
BY DEBORAH
BLOCK AND PAUL KARPS
For most New Yorkers, every square foot of space in
their cramped abodes is considered treasured real
estate. That’s also the case here in the pricey San
Francisco Bay Area, where we live. The same can be said
for a direct mail fundraising package...
Read more
TIDBITS
7. Tidbits
Will Boomers contribute after retirement? Do women
between the ages of 25-44 read more direct mail or
online appeals? To get the scoop click here.
WHERE'S
MAL?
To track the whereabouts of our very own direct
mail fundraising guru click here.
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